Nandha, after playing the hero in 'Punnagai Poove', has on the floors a new film titled 'Agaram'. Paired with him is Hardeep Singh, a former Ms Punjab. Also being introduced to Tamil is Biju Menon, a popular actor of Malayalam films. Menon plays the baddie here. Produced by Sribhuvaneshwari Pictures, the film is directed by Nagaraj, who'd earlier directed the Sharat Kumar-starrer 'Aravindan'.

Ask about the title, Nagaraj and he say that 'Agaram' signifies the 'beginning'. "It's a film that revolves round the sea and the people around there," adds the director.

Some scenes were shot at a set that was made to look like the showroom of Airtel. A cell-phone plays a crucial part in the story, says Nagaraj. The set was designed by debutant Jackson.