Surya-Jyothika-Bhoomika starrer JOK is ready for release and currently the logistics and business processes are going on. However, when distributors literally thronged to buy the areas in which the film was being released, they were more than a little shocked with the kind of rates that were being quoted. They felt that for a Surya movie, the rate is not justified, and is just not affordable.

The film production crew and producer Gnanavelu, maintain that Surya's films are not frequent, and since he works on only selective projects, it is worth the amount quoted. Moreover, this is a big budget film, with AR Rahman's super hit music, and the other stars in the film like Jo and Bhoomika also enjoy a good market. So, there really is nothing wrong in the rates we are offering, is what the film's production unit is saying. If profits are made, then really, no one will question them at that point!

But distributors are not ready to take that chance and the movie is in an inert position now. Both producers and distributors are firm in their rate and stand. The film will hit the screens only after this issue is dealt with